The Daytime Emmy Awards Moving To The CW

The Daytime Emmy Awards are moving to the CW. The National Academy of Television Arts and Sciences has signed a deal with the network to broadcast this year’s show, which will be held August 30 at the Orpheum Theatre in Los Angeles. That is a couple months later than the usual time for the Daytime Emmys and is sure to be a part of the CW’s promotional push for its fall launch.

The National Academy of Television Arts and Sciences approached the CW after CBS, which had been alternating with ABC in carrying the event, declined to renew its contract. After ABC also declined, saying it was not prepared to broadcast the event two years in a row, the academy pitched it to other networks.

Sesame Street will be honored with the lifetime achievement award at the event for “40 years of educational television.”