Fox Pulls Drive Off The Schedule After Two Weeks
April 25th, 2007 | 0 Comments | Email | Share | TweetIt’s been a short Drive for Fox’s midseason drama, which has been pulled off the schedule after two weeks on the air. For the time being, the serialized drama chronicling an underground cross-country race will be replaced by House repeats in the Monday 8 p.m. slot. Drive received a strong promotional push on Fox’s juggernaut American Idol and was launched with a two-night premiere, a strategy regularly used for the network’s hit serialized drama 24. But Drive never clicked with viewers, and its two low-rated airings on Monday seemed to hurt its leadout, 24, which posted its lowest adults 18-49 rating for an original episode in more than three years. It is not clear when and on what platform the remaining nine episodes of “Drive” will air. Streaming the episodes on Fox.com or offering them as downloads through iTunes are among the possibilities under consideration.
I think this is the best example of the ignorance of those in charge of programming at the networks. The show was on for two weeks and they already canceled it. How are new shows supposed to have time to develop if they are pulled after two weeks? It was a decent show that got really interesting. I am really disappointed that the networks run these serials and build up the suspense and intrigue and then just cancel the show. Poor form Fox.
